Chain of Children’s Toy Stores

1990
Sebastopol, CA, U.S.A.
Commercial, Designed , Not built

National company selling children toys by mail order (6 million catalogs in circulation), starting a chain of retail stores, 20 planned on the West Coast, the first being in Oakland. The project scope was designing the stores, while providing a generic language for the design of the chain.

Client:
Hearthsong, Inc. - Tim Hicks, Vice-President
C.E.S. staff:
Christopher Alexander, Gary Black, others
Project cost:
Expected construction cost: $300,000/shop
Project stages:
Concept Design
Contents
SEE ALL Correspondence